Neology | Marketing Communications

Story Craft

Thoughts, ideas, and other ruminations on storytelling and the world of technology marketing

(Written) Content is Still King

Wednesday, October 28th, 2009

For those not paying attention, there has been a pretty monumental shift in marketing over the last few years. To put it simply, we’ve evolved from the more traditional world of interruption marketing to the world of permission marketing.

So what does all that mean for copywriters who have built their careers on catchy ad slogans? For the savvy copywriter who knows how to evolve, it can spell opportunity.

Consider these points:

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Writing Effective Web Site Copy

Saturday, June 20th, 2009

Web sites have become a necessity in today’s business world. These seven tips can help companies get the most out of the words they put on each page.

1. Know your Audience. Before one word is put on a site, it is critical to understand your audience and what motivates them to act. Without that key information, you run the risk of producing rambling, ineffectual copy and organizing it in such a way that does not motivate your customers to contact you.
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