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Marketing Briefs

Thoughts, ideas, musings and other interesting ruminations on the topic of B2B marketing

The Paradox of Choice

Thursday, September 24th, 2009

I was recently listening to a very well crafted presentation from a social networking company. One thing the presenter mentioned got me thinking. He pointed to this image (http://marcellomedia.blogs.com/mrb/web20.jpg) and said that we have now reached “The Paradox of Choice”.
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