Neology | Marketing Communications

Recently, I’ve noticed more and more requests for uncompensated press release writing. After all… a press release is only a page or so in length, right? How long can it take?

The truth is…press release writing contains many rules that add time and energy to the task. Here are just a few of those rules:

Headline – Creating a headline is not only about making it interesting enough to grab someone’s attention in a newsworthy fashion. Writers must also consider words that can drive visibility on search engines, such as the company’s name and industry-specific terminology.
(more…)