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A company’s marketing budgets can vary greatly, depending on the economy, the industry it is in, whether or not it is selling to consumers or businesses, whether it’s launching a new product or continuing to market an established product, and so forth.
But what if it’s an early stage company that is just beginning to focus more attention on raising its visibility? What if it never really had an official marketing budget? If your company is in that situation, here are four budgeting approaches that can help: