Neology | Marketing Communications

It seems that the world is going 2-dot-0. Marketing 2.0. Web 2.0. Enterprise 2.0. Business 2.0. So where’s the Dictionary 2.0?

The world is changing, and our language is striving to keep pace. The advent of new technology and evolving culture is taking us into places for which we have no descriptive vernacular. To wit, words like “google”, “blogosphere”, “tweet”, “phishing”, “crowdsourcing”, “vaporware”, and “skype” didn’t exist 10 years ago. Now it’s hard to get a sentence out without using one of these neologisms.
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