A Brand New Year – A Brand New Story
Tuesday, January 4th, 2011
Welcome to Story Craft and a brand new year. Marketing for entertainment technology is the game we play at Neology. It’s a multi-player game in an ever-changing world. It keeps us on our toes and makes us want to blog about it.
In this blog, we share our insights, experiences and case studies — those head-scratching and “eureka” moments — about how we help entertainment technology companies strengthen their brands and subsequently increase their revenue. As we arm our clients with the right tools to do the job, we spend a lot of time ruminating on brand building and the essential storytelling that goes along with it.
Same old story?
As I stated in an earlier post in August 2010, storytelling in marketing ain’t new. Marketing in its earliest form was based on the sharing a compelling stories with a potential customers. The goal was then, as is now, to create an emotional reaction in the customer, an urgent desire, which could only be fulfilled by purchasing the product or service. What’s different is that in ancient times, the audience could take part. Somewhere along the way, we as storytellers forgot how to impart stories that invited interaction.
(more…)
Tags: brand message, brand story, Branding, Copywriting, marketing, Marketing Writing
Posted in Marketing, Messaging, Visual Effects Technology, video game technology | No Comments »
Latest project: The Friedman Group
Wednesday, June 30th, 2010
Neology and its design partner BlueSpark Studios have just completed a project for brand enhancement firm, The Friedman Group. The project included new messaging for the firm, as well as a refinement of the firm’s logo, website and stationery. Have a look at www.friedmangrp.com and let us know what you think.
Tags: Branding, marketing, Messaging
Posted in Marketing, Messaging, Projects | No Comments »
A Flying Stink-o-Potamus?
Wednesday, January 6th, 2010
What, you ask, is a Flying Stink-o-Potamus (also known as a Lying Stink-o-Potamus)? According to Steve Kayser in his article The Seven New Rules of Business Presentations, it’s a bad presentation.
I ran across this article randomly, but found it pretty engaging. (more…)
Tags: marketing, powerpoint, presentations
Posted in Marketing, Messaging | 2 Comments »
Going to a Show? Got a Message?
Wednesday, November 11th, 2009
With some of the tradeshows I’m familiar with just around the corner (GDC, I/ITSEC, DICE, and others), I’ve been thinking a lot about strategies for approaching events, and just what to advise companies who are thinking about exhibiting. Here are some of my strategic tips:
(more…)
Tags: event management, GDC, marketing, marketing communications, marketing messaging, Messaging, trade show management, trade shows
Posted in Marketing, Messaging, Visual Effects Technology, video game technology | 2 Comments »
Do You Need a Messaging Expert?
Wednesday, October 14th, 2009
Well, do you? Anyone can write. After all, we are taught to write in school. Some people excel at it, and some people don’t. But putting words on paper is something almost anyone can do. Right?
Not exactly.
(more…)
Tags: Branding, Copywriting, marketing, marketing messaging
Posted in Messaging | 3 Comments »
Meet Me @ the Corner of Marketing and Messaging
Monday, October 12th, 2009
When people ask me whether I am a copywriter or a marketer, I always answer the same way – I am both. Why? Because the two professions are intrinsically connected.
Here’s an example of what I mean: Executives at an early stage company want the company to have more visibility in the market. Their idea is to run ads, reach out to editors, do direct mail, re-design the web site, and other tactics – all of which can be effective tools for raising awareness and driving leads.
(more…)
Tags: Branding, Copywriting, marketing, Marketing Writing
Posted in Marketing, Messaging | No Comments »
Can Social Media Marketing Be Ignored?
Wednesday, September 30th, 2009
For all of those companies who think that social media is just as passing fad, here is a great article from USA Today. With nine in 10 consumers trusting their peers more than marketers (according to a recent survey of 25,000 by Nielsen), it seems that the value of social media is undeniable. Social media is not only assisting companies with building brand awareness; it is supporting customer service and becoming an integral part of product marketing research. So perhaps companies should not be asking whether they should use social media, but rather, how to use it best to support their business.
Tags: marketing, social media, social media marketing, USA Today
Posted in Marketing | 1 Comment »
The Brand Called YOU
Tuesday, June 2nd, 2009
I was recently struck by an article I read on FAST COMPANY’s web site entitled “The Brand Called You” by Tom Peters. The article is two years old; but the topic acts as a good reminder for those who have fallen victim to today’s economy, and to those freelancers and consultants who rely on themselves for income.
This particular quote grabbed me: “…cast aside all the usual descriptors that employees and workers depend on to locate themselves in the company structure. Forget your job title. Ask yourself: What do I do that adds remarkable, measurable, distinguished, distinctive value?” (more…)
Tags: brand, Branding, marketing, the brand called You
Posted in Marketing, Random Thoughts | No Comments »
Follow Us on Twitter
Subscribe to our RSS