Neology | Marketing Communications

It’s been awhile since I’ve had time to update everyone on some of my project work. Here’s a project I completed last June and July with my client, Southpaw Technology. Southpaw wanted to launch the latest version of their digital asset management (DAM) system, TACTIC 3.0, at SIGGRAPH 2010. Neology defined a cost-effective launch strategy, and assisted in all marketing tactics, including product message development, PR, trade show booth setup, direct mail, collateral design and more. The campaign captured 2x as many leads as projected.