Neology | Marketing Communications

Marketing Briefs

Thoughts, ideas, musings and other interesting ruminations on the topic of B2B marketing

(Written) Content is Still King

Wednesday, October 28th, 2009

For those not paying attention, there has been a pretty monumental shift in marketing over the last few years. To put it simply, we’ve evolved from the more traditional world of interruption marketing to the world of permission marketing.

So what does all that mean for copywriters who have built their careers on catchy ad slogans? For the savvy copywriter who knows how to evolve, it can spell opportunity.

Consider these points:

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Posted in Messaging | No Comments »

Marketing Budgets for Early-Stage Companies — How Much Is Enough?

Friday, October 23rd, 2009

A company’s marketing budgets can vary greatly, depending on the economy, the industry it is in, whether or not it is selling to consumers or businesses, whether it’s launching a new product or continuing to market an established product, and so forth.

But what if it’s an early stage company that is just beginning to focus more attention on raising its visibility? What if it never really had an official marketing budget? If your company is in that situation, here are four budgeting approaches that can help:

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Posted in Marketing | 2 Comments »

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