Neology | Marketing Communications

For those not paying attention, there has been a pretty monumental shift in marketing over the last few years. To put it simply, we’ve evolved from the more traditional world of interruption marketing to the world of permission marketing.

So what does all that mean for copywriters who have built their careers on catchy ad slogans? For the savvy copywriter who knows how to evolve, it can spell opportunity.

Consider these points:

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