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Recently I walked into a clothing store, and noticed a cool t-shirt hanging on the rack. The front of the shirt was emblazoned with a gopher with wings. As I bent in for a closer look, the salesman piped up: “Do you know the story about our brand?”
A great story is meant to be told
The salesperson explained enthusiastically that the t-shirt’s graphic is the logo of the brand, Topo Ranch, that was founded by folks whose ancestors were survivors of the Donner Party. And that their family did actually own land called ‘Topo Ranch’ from the 1800s until they lost it to the Great Depression. The store’s mission is to (more…)