Go Bold or Go Home?
Friday, July 9th, 2010
We’ve all heard it before – “Go Bold or Go Home”, aka, “Go Big or Go Home”. I admit – I too pounded my chest while shouting that mantra. But now I wonder…
When marketing was a soapbox and companies held the bull horn, that statement made sense. To get noticed, you had to yell the loudest, to create a most eye-catching graphics, to have the best deal (Del Taco anyone?). You had to wow the buyer with the most eye-catching, earth-shattering marketing campaign ever.
How true is that statement now? (more…)
Tags: Branding, Copywriting, entertainment technology, marketing, marketing messages
Posted in Marketing, Messaging | No Comments »
Latest project: The Friedman Group
Wednesday, June 30th, 2010
Neology and its design partner BlueSpark Studios have just completed a project for brand enhancement firm, The Friedman Group. The project included new messaging for the firm, as well as a refinement of the firm’s logo, website and stationery. Have a look at www.friedmangrp.com and let us know what you think.
Tags: Branding, marketing, Messaging
Posted in Marketing, Messaging, Projects | No Comments »
Latest Project: GPL Technologies
Monday, June 21st, 2010
Here’s our latest re-branding project: GPL Technologies. Neology re-named the company, re-designed the logo, re-wrote or edited GPL’s web copy, and re-designed the website. Have a look at their website (www.gpltech.com) and let us know what you think.
Tags: Branding, re-branding
Posted in Marketing, Messaging, Projects | No Comments »
Is Social Media Killing the Brand Message?
Tuesday, May 25th, 2010
I’ve been rather entrenched in the social media world lately, and have come across a few articles suggesting that in today’s social media world, brand messaging is no longer relevant since the customer is now dictating the message. In one post, the author goes so far as to say “Marketers are recognizing that they are not in control of the conversation, much less the message.”
I agree that with so many more people in an organization now communicating to potential customers via social networks, it is more difficult to control the message. I also agree that one-way preaching of rigid marketing messages makes for pretty boring social media conversations (and marketing, for that matter). But that doesn’t mean the marketing message is irrelevant.
In fact, the message is more relevant than ever. Here’s why:
(more…)
Tags: brand messaging, Branding, marketing messages, social media
Posted in Messaging | No Comments »
Do You Need a Messaging Expert?
Wednesday, October 14th, 2009
Well, do you? Anyone can write. After all, we are taught to write in school. Some people excel at it, and some people don’t. But putting words on paper is something almost anyone can do. Right?
Not exactly.
(more…)
Tags: Branding, Copywriting, marketing, marketing messaging
Posted in Messaging | 3 Comments »
Meet Me @ the Corner of Marketing and Messaging
Monday, October 12th, 2009
When people ask me whether I am a copywriter or a marketer, I always answer the same way – I am both. Why? Because the two professions are intrinsically connected.
Here’s an example of what I mean: Executives at an early stage company want the company to have more visibility in the market. Their idea is to run ads, reach out to editors, do direct mail, re-design the web site, and other tactics – all of which can be effective tools for raising awareness and driving leads.
(more…)
Tags: Branding, Copywriting, marketing, Marketing Writing
Posted in Marketing, Messaging | No Comments »
Writing Effective Web Site Copy
Saturday, June 20th, 2009
Web sites have become a necessity in today’s business world. These seven tips can help companies get the most out of the words they put on each page.
1. Know your Audience. Before one word is put on a site, it is critical to understand your audience and what motivates them to act. Without that key information, you run the risk of producing rambling, ineffectual copy and organizing it in such a way that does not motivate your customers to contact you.
(more…)
Tags: Branding, Copywriting, Marketing, Marketing Writing, web content, writing for the web
Posted in Messaging | 1 Comment »
The Brand Called YOU
Tuesday, June 2nd, 2009
I was recently struck by an article I read on FAST COMPANY’s web site entitled “The Brand Called You” by Tom Peters. The article is two years old; but the topic acts as a good reminder for those who have fallen victim to today’s economy, and to those freelancers and consultants who rely on themselves for income.
This particular quote grabbed me: “…cast aside all the usual descriptors that employees and workers depend on to locate themselves in the company structure. Forget your job title. Ask yourself: What do I do that adds remarkable, measurable, distinguished, distinctive value?” (more…)
Tags: brand, Branding, marketing, the brand called You
Posted in Marketing, Random Thoughts | No Comments »
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