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Well, do you? Anyone can write. After all, we are taught to write in school. Some people excel at it, and some people don’t. But putting words on paper is something almost anyone can do. Right?
Not exactly.
Do You Need a Messaging Expert?
Wednesday, October 14th, 2009Meet Me @ the Corner of Marketing and Messaging
Monday, October 12th, 2009When people ask me whether I am a copywriter or a marketer, I always answer the same way – I am both. Why? Because the two professions are intrinsically connected.
Here’s an example of what I mean: Executives at an early stage company want the company to have more visibility in the market. Their idea is to run ads, reach out to editors, do direct mail, re-design the web site, and other tactics – all of which can be effective tools for raising awareness and driving leads.
Transfer Complete…Almost
Thursday, September 17th, 2009Well, after a month of focusing on moving a household from Los Angeles to Santa Barbara (no easy feat), I finally have time to get back to many of the ideas that have been bouncing around in my head. As a precursor to that, though, I wanted to rant a little (ok, a lot) about customer service at one of California’s largest banks… (more…)
Writing Effective Web Site Copy
Saturday, June 20th, 2009Web sites have become a necessity in today’s business world. These seven tips can help companies get the most out of the words they put on each page.
1. Know your Audience. Before one word is put on a site, it is critical to understand your audience and what motivates them to act. Without that key information, you run the risk of producing rambling, ineffectual copy and organizing it in such a way that does not motivate your customers to contact you.
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The Brand Called YOU
Tuesday, June 2nd, 2009I was recently struck by an article I read on FAST COMPANY’s web site entitled “The Brand Called You” by Tom Peters. The article is two years old; but the topic acts as a good reminder for those who have fallen victim to today’s economy, and to those freelancers and consultants who rely on themselves for income.
This particular quote grabbed me: “…cast aside all the usual descriptors that employees and workers depend on to locate themselves in the company structure. Forget your job title. Ask yourself: What do I do that adds remarkable, measurable, distinguished, distinctive value?” (more…)