Neology | Marketing Communications

I was recently struck by an article I read on FAST COMPANY’s web site entitled “The Brand Called You” by Tom Peters. The article is two years old; but the topic acts as a good reminder for those who have fallen victim to today’s economy, and to those freelancers and consultants who rely on themselves for income.

This particular quote grabbed me: “…cast aside all the usual descriptors that employees and workers depend on to locate themselves in the company structure. Forget your job title. Ask yourself: What do I do that adds remarkable, measurable, distinguished, distinctive value?” (more…)