Is Social Media Killing the Brand Message?
I’ve been rather entrenched in the social media world lately, and have come across a few articles suggesting that in today’s social media world, brand messaging is no longer relevant since the customer is now dictating the message. In one post, the author goes so far as to say “Marketers are recognizing that they are not in control of the conversation, much less the message.”
I agree that with so many more people in an organization now communicating to potential customers via social networks, it is more difficult to control the message. I also agree that one-way preaching of rigid marketing messages makes for pretty boring social media conversations (and marketing, for that matter). But that doesn’t mean the marketing message is irrelevant.
In fact, the message is more relevant than ever. Here’s why:
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Tags: brand messaging, Branding, marketing messages, social media
Posted May 25th, 2010 in Marketing, Messaging | No Comments »
A Flying Stink-o-Potamus?
What, you ask, is a Flying Stink-o-Potamus (also known as a Lying Stink-o-Potamus)? According to Steve Kayser in his article The Seven New Rules of Business Presentations, it’s a bad presentation.
I ran across this article randomly, but found it pretty engaging. Read the rest of this entry »
Tags: marketing, powerpoint, presentations
Posted January 6th, 2010 in Marketing, Messaging | 2 Comments »
Going to a Show? Got a Message?
With some of the tradeshows I’m familiar with just around the corner (GDC, I/ITSEC, DICE, and others), I’ve been thinking a lot about strategies for approaching events, and just what to advise companies who are thinking about exhibiting. Here are some of my strategic tips:
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Tags: event management, GDC, marketing, marketing communications, marketing messaging, Messaging, trade show management, trade shows
Posted November 11th, 2009 in Marketing, Messaging, Visual Effects Technology, video game technology | 2 Comments »
(Written) Content is Still King
For those not paying attention, there has been a pretty monumental shift in marketing over the last few years. To put it simply, we’ve evolved from the more traditional world of interruption marketing to the world of permission marketing.
So what does all that mean for copywriters who have built their careers on catchy ad slogans? For the savvy copywriter who knows how to evolve, it can spell opportunity.
Consider these points:
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Tags: content development, copywriter, Copywriting, interruption marketing, Marketing Writing, permission marketing, web content
Posted October 28th, 2009 in Messaging | No Comments »
Do You Need a Messaging Expert?
Well, do you? Anyone can write. After all, we are taught to write in school. Some people excel at it, and some people don’t. But putting words on paper is something almost anyone can do. Right?
Not exactly.
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Tags: Branding, Copywriting, marketing, marketing messaging
Posted October 14th, 2009 in Messaging | 3 Comments »
Meet Me @ the Corner of Marketing and Messaging
When people ask me whether I am a copywriter or a marketer, I always answer the same way – I am both. Why? Because the two professions are intrinsically connected.
Here’s an example of what I mean: Executives at an early stage company want the company to have more visibility in the market. Their idea is to run ads, reach out to editors, do direct mail, re-design the web site, and other tactics – all of which can be effective tools for raising awareness and driving leads.
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Tags: Branding, Copywriting, marketing, Marketing Writing
Posted October 12th, 2009 in Marketing, Messaging | No Comments »
Can Social Media Marketing Be Ignored?
For all of those companies who think that social media is just as passing fad, here is a great article from USA Today. With nine in 10 consumers trusting their peers more than marketers (according to a recent survey of 25,000 by Nielsen), it seems that the value of social media is undeniable. Social media is not only assisting companies with building brand awareness; it is supporting customer service and becoming an integral part of product marketing research. So perhaps companies should not be asking whether they should use social media, but rather, how to use it best to support their business.
Tags: marketing, social media, social media marketing, USA Today
Posted September 30th, 2009 in Marketing | 1 Comment »
The Paradox of Choice
I was recently listening to a very well crafted presentation from a social networking company. One thing the presenter mentioned got me thinking. He pointed to this image (http://marcellomedia.blogs.com/mrb/web20.jpg) and said that we have now reached “The Paradox of Choice”.
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Tags: marketing, paradox of choice, social media, social networking, web 2.0
Posted September 24th, 2009 in Marketing, Random Thoughts | No Comments »
Dictionary 2.0 – Neologisms Accepted
It seems that the world is going 2-dot-0. Marketing 2.0. Web 2.0. Enterprise 2.0. Business 2.0. So where’s the Dictionary 2.0?
The world is changing, and our language is striving to keep pace. The advent of new technology and evolving culture is taking us into places for which we have no descriptive vernacular. To wit, words like “google”, “blogosphere”, “tweet”, “phishing”, “crowdsourcing”, “vaporware”, and “skype” didn’t exist 10 years ago. Now it’s hard to get a sentence out without using one of these neologisms.
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Tags: Copywriting, dictionary 2.0, neologism, neology, Random Thoughts, words, wortespiel, writng
Posted July 9th, 2009 in Random Thoughts | No Comments »
Writing Effective Web Site Copy
Web sites have become a necessity in today’s business world. These seven tips can help companies get the most out of the words they put on each page.
1. Know your Audience. Before one word is put on a site, it is critical to understand your audience and what motivates them to act. Without that key information, you run the risk of producing rambling, ineffectual copy and organizing it in such a way that does not motivate your customers to contact you.
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Tags: Branding, Copywriting, Marketing, Marketing Writing, web content, writing for the web
Posted June 20th, 2009 in Messaging | 1 Comment »
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