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I was recently listening to a very well crafted presentation from a social networking company. One thing the presenter mentioned got me thinking. He pointed to this image (http://marcellomedia.blogs.com/mrb/web20.jpg) and said that we have now reached “The Paradox of Choice”.
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Transfer Complete…Almost
Thursday, September 17th, 2009Well, after a month of focusing on moving a household from Los Angeles to Santa Barbara (no easy feat), I finally have time to get back to many of the ideas that have been bouncing around in my head. As a precursor to that, though, I wanted to rant a little (ok, a lot) about customer service at one of California’s largest banks… (more…)
Dictionary 2.0 – Neologisms Accepted
Thursday, July 9th, 2009It seems that the world is going 2-dot-0. Marketing 2.0. Web 2.0. Enterprise 2.0. Business 2.0. So where’s the Dictionary 2.0?
The world is changing, and our language is striving to keep pace. The advent of new technology and evolving culture is taking us into places for which we have no descriptive vernacular. To wit, words like “google”, “blogosphere”, “tweet”, “phishing”, “crowdsourcing”, “vaporware”, and “skype” didn’t exist 10 years ago. Now it’s hard to get a sentence out without using one of these neologisms.
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The Brand Called YOU
Tuesday, June 2nd, 2009I was recently struck by an article I read on FAST COMPANY’s web site entitled “The Brand Called You” by Tom Peters. The article is two years old; but the topic acts as a good reminder for those who have fallen victim to today’s economy, and to those freelancers and consultants who rely on themselves for income.
This particular quote grabbed me: “…cast aside all the usual descriptors that employees and workers depend on to locate themselves in the company structure. Forget your job title. Ask yourself: What do I do that adds remarkable, measurable, distinguished, distinctive value?” (more…)