Neology | Marketing Communications

Story Craft

Thoughts, ideas, and other ruminations on storytelling and the world of technology marketing

Latest Project: Southpaw’s TACTIC 3.0 Launch

Tuesday, September 28th, 2010

TACTIC 3.0 Launch CampaignIt’s been awhile since I’ve had time to update everyone on some of my project work. Here’s a project I completed last June and July with my client, Southpaw Technology. Southpaw wanted to launch the latest version of their digital asset management (DAM) system, TACTIC 3.0, at SIGGRAPH 2010. Neology defined a cost-effective launch strategy, and assisted in all marketing tactics, including product message development, PR, trade show booth setup, direct mail, collateral design and more. The campaign captured 2x as many leads as projected.

Latest project: The Friedman Group

Wednesday, June 30th, 2010

Neology and its design partner BlueSpark Studios have just completed a project for brand enhancement firm, The Friedman Group. The project included new messaging for the firm, as well as a refinement of the firm’s logo, website and stationery. Have a look at www.friedmangrp.com and let us know what you think.

TheFriedmanGrp

Latest Project: GPL Technologies

Monday, June 21st, 2010

Here’s our latest re-branding project: GPL Technologies. Neology re-named the company, re-designed the logo, re-wrote or edited GPL’s web copy, and re-designed the website. Have a look at their website (www.gpltech.com) and let us know what you think.

GPL Technologies_homepage

© Neology 2009

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