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With some of the tradeshows I’m familiar with just around the corner (GDC, I/ITSEC, DICE, and others), I’ve been thinking a lot about strategies for approaching events, and just what to advise companies who are thinking about exhibiting. Here are some of my strategic tips:
Going to a Show? Got a Message?
Wednesday, November 11th, 2009Do You Need a Messaging Expert?
Wednesday, October 14th, 2009Well, do you? Anyone can write. After all, we are taught to write in school. Some people excel at it, and some people don’t. But putting words on paper is something almost anyone can do. Right?
Not exactly.
Meet Me @ the Corner of Marketing and Messaging
Monday, October 12th, 2009When people ask me whether I am a copywriter or a marketer, I always answer the same way – I am both. Why? Because the two professions are intrinsically connected.
Here’s an example of what I mean: Executives at an early stage company want the company to have more visibility in the market. Their idea is to run ads, reach out to editors, do direct mail, re-design the web site, and other tactics – all of which can be effective tools for raising awareness and driving leads.
Writing Effective Web Site Copy
Saturday, June 20th, 2009Web sites have become a necessity in today’s business world. These seven tips can help companies get the most out of the words they put on each page.
1. Know your Audience. Before one word is put on a site, it is critical to understand your audience and what motivates them to act. Without that key information, you run the risk of producing rambling, ineffectual copy and organizing it in such a way that does not motivate your customers to contact you.
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Press release writing is simple, right?
Thursday, June 11th, 2009Recently, I’ve noticed more and more requests for uncompensated press release writing. After all… a press release is only a page or so in length, right? How long can it take?
The truth is…press release writing contains many rules that add time and energy to the task. Here are just a few of those rules:
Headline – Creating a headline is not only about making it interesting enough to grab someone’s attention in a newsworthy fashion. Writers must also consider words that can drive visibility on search engines, such as the company’s name and industry-specific terminology.
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