Story-Selling Ain’t New
Thursday, August 26th, 2010
Have you ever heard something that makes you stop?
Steve Kayser’s article “In These Tough Times Here’s a Way to Print Your Own Currency Legally … with Content” had that effect on me.
In the article are the words: “You got no story. You got no game. You got no game – you got no business.” In other words, companies need to use relevant, “educational, entertaining” stories to help sell their solutions.
Got it. Check. I’m with you Steve.
Or at least I was…until I saw this: “Story-selling content is the new advertising, marketing and PR currency“.
Huh? Stop! Did I miss something? (more…)
Tags: marketing messages, marketing messaging, Marketing Writing, Steve Kayser, storytelling
Posted in Marketing, Messaging | 2 Comments »
Go Bold or Go Home?
Friday, July 9th, 2010
We’ve all heard it before – “Go Bold or Go Home”, aka, “Go Big or Go Home”. I admit – I too pounded my chest while shouting that mantra. But now I wonder…
When marketing was a soapbox and companies held the bull horn, that statement made sense. To get noticed, you had to yell the loudest, to create a most eye-catching graphics, to have the best deal (Del Taco anyone?). You had to wow the buyer with the most eye-catching, earth-shattering marketing campaign ever.
How true is that statement now? (more…)
Tags: Branding, Copywriting, entertainment technology, marketing, marketing messages
Posted in Marketing, Messaging | No Comments »
Latest project: The Friedman Group
Wednesday, June 30th, 2010
Neology and its design partner BlueSpark Studios have just completed a project for brand enhancement firm, The Friedman Group. The project included new messaging for the firm, as well as a refinement of the firm’s logo, website and stationery. Have a look at www.friedmangrp.com and let us know what you think.
Tags: Branding, marketing, Messaging
Posted in Marketing, Messaging, Projects | No Comments »
Latest Project: GPL Technologies
Monday, June 21st, 2010
Here’s our latest re-branding project: GPL Technologies. Neology re-named the company, re-designed the logo, re-wrote or edited GPL’s web copy, and re-designed the website. Have a look at their website (www.gpltech.com) and let us know what you think.
Tags: Branding, re-branding
Posted in Marketing, Messaging, Projects | No Comments »
Is Social Media Killing the Brand Message?
Tuesday, May 25th, 2010
I’ve been rather entrenched in the social media world lately, and have come across a few articles suggesting that in today’s social media world, brand messaging is no longer relevant since the customer is now dictating the message. In one post, the author goes so far as to say “Marketers are recognizing that they are not in control of the conversation, much less the message.”
I agree that with so many more people in an organization now communicating to potential customers via social networks, it is more difficult to control the message. I also agree that one-way preaching of rigid marketing messages makes for pretty boring social media conversations (and marketing, for that matter). But that doesn’t mean the marketing message is irrelevant.
In fact, the message is more relevant than ever. Here’s why:
(more…)
Tags: brand messaging, Branding, marketing messages, social media
Posted in Messaging | No Comments »
A Flying Stink-o-Potamus?
Wednesday, January 6th, 2010
What, you ask, is a Flying Stink-o-Potamus (also known as a Lying Stink-o-Potamus)? According to Steve Kayser in his article The Seven New Rules of Business Presentations, it’s a bad presentation.
I ran across this article randomly, but found it pretty engaging. (more…)
Tags: marketing, powerpoint, presentations
Posted in Messaging | 2 Comments »
Going to a Show? Got a Message?
Wednesday, November 11th, 2009
With some of the tradeshows I’m familiar with just around the corner (GDC, I/ITSEC, DICE, and others), I’ve been thinking a lot about strategies for approaching events, and just what to advise companies who are thinking about exhibiting. Here are some of my strategic tips:
(more…)
Tags: event management, GDC, marketing, marketing communications, marketing messaging, Messaging, trade show management, trade shows
Posted in Marketing, Messaging | 2 Comments »
Editors as Copywriters?
Tuesday, November 3rd, 2009
AdWeek just wrote an article about a disturbing new trend taking place in the online world, on sites like Deadspin and Thrillist. It seems that editors are now writing ad content for advertisers and weaving the ad into the page content. Imagine reading your favorite sports column and then suddenly seeing an article for Wendy’s hot and juicy burgers. Talk about interruption marketing!
Advertisers love it because they are no longer relegated to the oft-overlooked side bar. Online sites argue that their editors know their readers best, so who better to write the copy. Even if this is seems like a marriage of the long-divorced church and state, I argue that both advertisers and sites are missing the point. There is a reason why TiVo exists, why print ads are dwindling in number and why social media is gaining steam – consumers don’t want to be interrupted.
Tags: advertising, AdWeek, Copywriting, marketing
Posted in Marketing, Messaging | No Comments »
(Written) Content is Still King
Wednesday, October 28th, 2009
For those not paying attention, there has been a pretty monumental shift in marketing over the last few years. To put it simply, we’ve evolved from the more traditional world of interruption marketing to the world of permission marketing.
So what does all that mean for copywriters who have built their careers on catchy ad slogans? For the savvy copywriter who knows how to evolve, it can spell opportunity.
Consider these points:
(more…)
Tags: content development, copywriter, Copywriting, interruption marketing, Marketing Writing, permission marketing, web content
Posted in Messaging | No Comments »
Do You Need a Messaging Expert?
Wednesday, October 14th, 2009
Well, do you? Anyone can write. After all, we are taught to write in school. Some people excel at it, and some people don’t. But putting words on paper is something almost anyone can do. Right?
Not exactly.
(more…)
Tags: Branding, Copywriting, marketing, marketing messaging
Posted in Messaging | 3 Comments »
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