A Flying Stink-o-Potamus?
Wednesday, January 6th, 2010
What, you ask, is a Flying Stink-o-Potamus (also known as a Lying Stink-o-Potamus)? According to Steve Kayser in his article The Seven New Rules of Business Presentations, it’s a bad presentation.
I ran across this article randomly, but found it pretty engaging. (more…)
Tags: marketing, powerpoint, presentations
Posted in Marketing, Messaging | 2 Comments »
Going to a Show? Got a Message?
Wednesday, November 11th, 2009
With some of the tradeshows I’m familiar with just around the corner (GDC, I/ITSEC, DICE, and others), I’ve been thinking a lot about strategies for approaching events, and just what to advise companies who are thinking about exhibiting. Here are some of my strategic tips:
(more…)
Tags: event management, GDC, marketing, marketing communications, marketing messaging, Messaging, trade show management, trade shows
Posted in Marketing, Messaging, Visual Effects Technology, video game technology | 2 Comments »
Meet Me @ the Corner of Marketing and Messaging
Monday, October 12th, 2009
When people ask me whether I am a copywriter or a marketer, I always answer the same way – I am both. Why? Because the two professions are intrinsically connected.
Here’s an example of what I mean: Executives at an early stage company want the company to have more visibility in the market. Their idea is to run ads, reach out to editors, do direct mail, re-design the web site, and other tactics – all of which can be effective tools for raising awareness and driving leads.
(more…)
Tags: Branding, Copywriting, marketing, Marketing Writing
Posted in Marketing, Messaging | No Comments »
Can Social Media Marketing Be Ignored?
Wednesday, September 30th, 2009
For all of those companies who think that social media is just as passing fad, here is a great article from USA Today. With nine in 10 consumers trusting their peers more than marketers (according to a recent survey of 25,000 by Nielsen), it seems that the value of social media is undeniable. Social media is not only assisting companies with building brand awareness; it is supporting customer service and becoming an integral part of product marketing research. So perhaps companies should not be asking whether they should use social media, but rather, how to use it best to support their business.
Tags: marketing, social media, social media marketing, USA Today
Posted in Marketing | 1 Comment »
The Brand Called YOU
Tuesday, June 2nd, 2009
I was recently struck by an article I read on FAST COMPANY’s web site entitled “The Brand Called You” by Tom Peters. The article is two years old; but the topic acts as a good reminder for those who have fallen victim to today’s economy, and to those freelancers and consultants who rely on themselves for income.
This particular quote grabbed me: “…cast aside all the usual descriptors that employees and workers depend on to locate themselves in the company structure. Forget your job title. Ask yourself: What do I do that adds remarkable, measurable, distinguished, distinctive value?” (more…)
Tags: brand, Branding, marketing, the brand called You
Posted in Marketing, Random Thoughts | No Comments »
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