Story-Selling Ain’t New
Thursday, August 26th, 2010
Have you ever heard something that makes you stop?
Steve Kayser’s article “In These Tough Times Here’s a Way to Print Your Own Currency Legally … with Content” had that effect on me.
In the article are the words: “You got no story. You got no game. You got no game – you got no business.” In other words, companies need to use relevant, “educational, entertaining” stories to help sell their solutions.
Got it. Check. I’m with you Steve.
Or at least I was…until I saw this: “Story-selling content is the new advertising, marketing and PR currency“.
Huh? Stop! Did I miss something? (more…)
Tags: marketing messages, marketing messaging, Marketing Writing, Steve Kayser, storytelling
Posted in Marketing, Messaging | 2 Comments »
Go Bold or Go Home?
Friday, July 9th, 2010
We’ve all heard it before – “Go Bold or Go Home”, aka, “Go Big or Go Home”. I admit – I too pounded my chest while shouting that mantra. But now I wonder…
When marketing was a soapbox and companies held the bull horn, that statement made sense. To get noticed, you had to yell the loudest, to create a most eye-catching graphics, to have the best deal (Del Taco anyone?). You had to wow the buyer with the most eye-catching, earth-shattering marketing campaign ever.
How true is that statement now? (more…)
Tags: Branding, Copywriting, entertainment technology, marketing, marketing messages
Posted in Marketing, Messaging | No Comments »
Latest project: The Friedman Group
Wednesday, June 30th, 2010
Neology and its design partner BlueSpark Studios have just completed a project for brand enhancement firm, The Friedman Group. The project included new messaging for the firm, as well as a refinement of the firm’s logo, website and stationery. Have a look at www.friedmangrp.com and let us know what you think.
Tags: Branding, marketing, Messaging
Posted in Marketing, Messaging, Projects | No Comments »
Latest Project: GPL Technologies
Monday, June 21st, 2010
Here’s our latest re-branding project: GPL Technologies. Neology re-named the company, re-designed the logo, re-wrote or edited GPL’s web copy, and re-designed the website. Have a look at their website (www.gpltech.com) and let us know what you think.
Tags: Branding, re-branding
Posted in Marketing, Messaging, Projects | No Comments »
Going to a Show? Got a Message?
Wednesday, November 11th, 2009
With some of the tradeshows I’m familiar with just around the corner (GDC, I/ITSEC, DICE, and others), I’ve been thinking a lot about strategies for approaching events, and just what to advise companies who are thinking about exhibiting. Here are some of my strategic tips:
(more…)
Tags: event management, GDC, marketing, marketing communications, marketing messaging, Messaging, trade show management, trade shows
Posted in Marketing, Messaging | 2 Comments »
Editors as Copywriters?
Tuesday, November 3rd, 2009
AdWeek just wrote an article about a disturbing new trend taking place in the online world, on sites like Deadspin and Thrillist. It seems that editors are now writing ad content for advertisers and weaving the ad into the page content. Imagine reading your favorite sports column and then suddenly seeing an article for Wendy’s hot and juicy burgers. Talk about interruption marketing!
Advertisers love it because they are no longer relegated to the oft-overlooked side bar. Online sites argue that their editors know their readers best, so who better to write the copy. Even if this is seems like a marriage of the long-divorced church and state, I argue that both advertisers and sites are missing the point. There is a reason why TiVo exists, why print ads are dwindling in number and why social media is gaining steam – consumers don’t want to be interrupted.
Tags: advertising, AdWeek, Copywriting, marketing
Posted in Marketing, Messaging | No Comments »
Marketing Budgets for Early-Stage Companies — How Much Is Enough?
Friday, October 23rd, 2009
A company’s marketing budgets can vary greatly, depending on the economy, the industry it is in, whether or not it is selling to consumers or businesses, whether it’s launching a new product or continuing to market an established product, and so forth.
But what if it’s an early stage company that is just beginning to focus more attention on raising its visibility? What if it never really had an official marketing budget? If your company is in that situation, here are four budgeting approaches that can help:
(more…)
Tags: copywriter, Copywriting, Eric Schumacher, marketing, Marketing Budgets, neology, Neology Concepts, neologyconcepts
Posted in Marketing | 2 Comments »
Meet Me @ the Corner of Marketing and Messaging
Monday, October 12th, 2009
When people ask me whether I am a copywriter or a marketer, I always answer the same way – I am both. Why? Because the two professions are intrinsically connected.
Here’s an example of what I mean: Executives at an early stage company want the company to have more visibility in the market. Their idea is to run ads, reach out to editors, do direct mail, re-design the web site, and other tactics – all of which can be effective tools for raising awareness and driving leads.
(more…)
Tags: Branding, Copywriting, marketing, Marketing Writing
Posted in Marketing, Messaging | No Comments »
Can Social Media Marketing Be Ignored?
Wednesday, September 30th, 2009
For all of those companies who think that social media is just as passing fad, here is a great article from USA Today. With nine in 10 consumers trusting their peers more than marketers (according to a recent survey of 25,000 by Nielsen), it seems that the value of social media is undeniable. Social media is not only assisting companies with building brand awareness; it is supporting customer service and becoming an integral part of product marketing research. So perhaps companies should not be asking whether they should use social media, but rather, how to use it best to support their business.
Tags: marketing, social media, social media marketing, USA Today
Posted in Marketing | 1 Comment »
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