Neology | Marketing Communications

In my last two posts, I covered the idea of story in a company’s foundation and growth. I now want to write briefly about the end of a company, especially start-ups.

There are usually three ways a company ends its existence:

1) it gets purchased

2) it goes public

3) it folds

When one of these happens, it is critically important to tell the right story. Here’s why: (more…)