Neology | Marketing Communications

What, you ask, is a Flying Stink-o-Potamus (also known as a Lying Stink-o-Potamus)? According to Steve Kayser in his article The Seven New Rules of Business Presentations, it’s a bad presentation.

I ran across this article randomly, but found it pretty engaging. As a copywriter and marketer, it reminded me of just how awful a presentation can be when it includes too many words, too many bullet points and not enough kernels of wisdom.

If you are like me – someone looking for a way to avoid the dreaded Flying Stink-o-Potami – this article is definitely worth a read. While it may not simplify the creation of presentations for you, it might just give you that little bit of advice needed to keep your audience from yawning. Enjoy.