http://neologyconcepts.com/blog/2009/11/going-to-a-show-got-a-message/ Just another WordPress weblog Wed, 11 May 2011 22:55:17 +0000 http://wordpress.org/?v=2.8.5 hourly 1 http://neologyconcepts.com/blog/2009/11/going-to-a-show-got-a-message/comment-page-1/#comment-43 eschuey Wed, 06 Jan 2010 18:32:42 +0000 http://neologyconcepts.com/blog/?p=159#comment-43 Work hard to find a unique, differentiated hook for attendees to grasp. That message can relate to your business strategy (announcing a free version [Unity] or a drastic price drop [3Democracy]) or it can be a unique way to tell your message via your campaign (Soldiers have faces too). Whatever it is, it should make the attendee stop, ask questions and/or share it with colleagues. Work hard to find a unique, differentiated hook for attendees to grasp. That message can relate to your business strategy (announcing a free version [Unity] or a drastic price drop [3Democracy]) or it can be a unique way to tell your message via your campaign (Soldiers have faces too). Whatever it is, it should make the attendee stop, ask questions and/or share it with colleagues.

]]> http://neologyconcepts.com/blog/2009/11/going-to-a-show-got-a-message/comment-page-1/#comment-42 Neology | themadpeacock Wed, 06 Jan 2010 18:24:13 +0000 http://neologyconcepts.com/blog/?p=159#comment-42 [...] Going to a Show? Got a Message? This one is close to my hart. Trade shows are critical to B2B relationships even in todays social media world but so many companies just “wing it” without putting together a strategy. Whats your take home message for message fatigued attendees and why will they actually take it home? [...] [...] Going to a Show? Got a Message? This one is close to my hart. Trade shows are critical to B2B relationships even in todays social media world but so many companies just “wing it” without putting together a strategy. Whats your take home message for message fatigued attendees and why will they actually take it home? [...]

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