Comments on: Marketing Budgets for Early-Stage Companies — How Much Is Enough? http://neologyconcepts.com/blog/2009/10/marketing-budgets-for-early-stage-companies-how-much-is-enough/ Just another WordPress weblog Fri, 27 Aug 2010 20:00:21 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: eschuey http://neologyconcepts.com/blog/2009/10/marketing-budgets-for-early-stage-companies-how-much-is-enough/comment-page-1/#comment-26 eschuey Wed, 11 Nov 2009 04:08:46 +0000 http://neologyconcepts.com/blog/?p=122#comment-26 Time is not the only expense of social media marketing. It is a time-consuming medium that is difficult to automate. For that reason, many companies outsource the task, hire twiterns or employee personnel whose task is managing the social media aspects of marketing. At that point, the cost becomes a line item on your budget. The second part of your question is difficult to answer. If your CEO has the time to engage in the social media conversation (most don't), then the amount of time he or she spends is up to them. Time is not the only expense of social media marketing. It is a time-consuming medium that is difficult to automate. For that reason, many companies outsource the task, hire twiterns or employee personnel whose task is managing the social media aspects of marketing. At that point, the cost becomes a line item on your budget.

The second part of your question is difficult to answer. If your CEO has the time to engage in the social media conversation (most don’t), then the amount of time he or she spends is up to them.

]]> By: themadpeacock http://neologyconcepts.com/blog/2009/10/marketing-budgets-for-early-stage-companies-how-much-is-enough/comment-page-1/#comment-24 themadpeacock Mon, 09 Nov 2009 14:48:13 +0000 http://neologyconcepts.com/blog/?p=122#comment-24 The cost of social media marketing is often time. CEO’s time, Engineers time etc. What is a reasonable amount of time to request from a CEO’s week for social media involvement? How often does a CEO need to post to an executive blog so that it does not look like an afterthought? The cost of social media marketing is often time. CEO’s time, Engineers time etc.
What is a reasonable amount of time to request from a CEO’s week for social media involvement? How often does a CEO need to post to an executive blog so that it does not look like an afterthought?

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