Neology | Marketing Communications

Story Craft

Thoughts, ideas, and other ruminations on storytelling and the world of technology marketing

(Written) Content is Still King

Wednesday, October 28th, 2009

For those not paying attention, there has been a pretty monumental shift in marketing over the last few years. To put it simply, we’ve evolved from the more traditional world of interruption marketing to the world of permission marketing.

So what does all that mean for copywriters who have built their careers on catchy ad slogans? For the savvy copywriter who knows how to evolve, it can spell opportunity.

Consider these points:

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Do You Need a Messaging Expert?

Wednesday, October 14th, 2009

Well, do you? Anyone can write. After all, we are taught to write in school. Some people excel at it, and some people don’t. But putting words on paper is something almost anyone can do. Right?

Not exactly.

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Meet Me @ the Corner of Marketing and Messaging

Monday, October 12th, 2009

When people ask me whether I am a copywriter or a marketer, I always answer the same way – I am both. Why? Because the two professions are intrinsically connected.

Here’s an example of what I mean: Executives at an early stage company want the company to have more visibility in the market. Their idea is to run ads, reach out to editors, do direct mail, re-design the web site, and other tactics – all of which can be effective tools for raising awareness and driving leads.

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