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Subscribe to our RSSFor all of those companies who think that social media is just as passing fad, here is a great article from USA Today. With nine in 10 consumers trusting their peers more than marketers (according to a recent survey of 25,000 by Nielsen), it seems that the value of social media is undeniable. Social media is not only assisting companies with building brand awareness; it is supporting customer service and becoming an integral part of product marketing research. So perhaps companies should not be asking whether they should use social media, but rather, how to use it best to support their business.
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Story Craft
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You make a good point and the US Today article shows how companies large and small are getting involved. As Michael Brito (Intel social-media strategist) says in the article “Social media is not the messiah,” but with 35% of American adults involved companies need to realize that their customers are online, and they are already talking about their products (hopefully).
The question marcom teams need to ask themselves is not “should we do some social media stuff?” but “should we get involved in the ongoing conversation about our product and market space?”
If your product is