Thoughts, ideas, musings and other interesting ruminations on the topic of B2B marketing
Web sites have become a necessity in today’s business world. These seven tips can help companies get the most out of the words they put on each page.
1. Know your Audience. Before one word is put on a site, it is critical to understand your audience and what motivates them to act. Without that key information, you run the risk of producing rambling, ineffectual copy and organizing it in such a way that does not motivate your customers to contact you.
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Recently, I’ve noticed more and more requests for uncompensated press release writing. After all… a press release is only a page or so in length, right? How long can it take?
The truth is…press release writing contains many rules that add time and energy to the task. Here are just a few of those rules:
Headline – Creating a headline is not only about making it interesting enough to grab someone’s attention in a newsworthy fashion. Writers must also consider words that can drive visibility on search engines, such as the company’s name and industry-specific terminology.
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I was recently struck by an article I read on FAST COMPANY’s web site entitled “The Brand Called You” by Tom Peters. The article is two years old; but the topic acts as a good reminder for those who have fallen victim to today’s economy, and to those freelancers and consultants who rely on themselves for income.
This particular quote grabbed me: “…cast aside all the usual descriptors that employees and workers depend on to locate themselves in the company structure. Forget your job title. Ask yourself: What do I do that adds remarkable, measurable, distinguished, distinctive value?” (more…)
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