A Flying Stink-o-Potamus?
What, you ask, is a Flying Stink-o-Potamus (also known as a Lying Stink-o-Potamus)? According to Steve Kayser in his article The Seven New Rules of Business Presentations, it’s a bad presentation.
I ran across this article randomly, but found it pretty engaging. Read the rest of this entry »
Tags: marketing, powerpoint, presentations
Posted January 6th, 2010 in Messaging | No Comments »
Booth Planners – Do You Have the Retail Mindset?
Ok, so let’s assume you have hook for your trade show and you know what your story will be (see my last post about that). Your idea is to launch a new product and to show why it’s better than the competitors. Your goal is to walk away with a few hundred solid leads. So what now?
Now it’s time for tactics, and one of the first things you’ll want to consider is your booth.
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Tags: booth planning, give-aways, marketing, marketing communications, marketing management, Messaging, trade show booths, trade shows
Posted November 16th, 2009 in Marketing | 2 Comments »
Going to a Show? Got a Message?
With some of the tradeshows I’m familiar with just around the corner (GDC, I/ITSEC, DICE, and others), I’ve been thinking a lot about strategies for approaching events, and just what to advise companies who are thinking about exhibiting. Here are some of my strategic tips:
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Tags: event management, GDC, marketing, marketing communications, marketing messaging, Messaging, trade show management, trade shows
Posted November 11th, 2009 in Marketing, Messaging | 2 Comments »
Editors as Copywriters?
AdWeek just wrote an article about a disturbing new trend taking place in the online world, on sites like Deadspin and Thrillist. It seems that editors are now writing ad content for advertisers and weaving the ad into the page content. Imagine reading your favorite sports column and then suddenly seeing an article for Wendy’s hot and juicy burgers. Talk about interruption marketing!
Advertisers love it because they are no longer relegated to the oft-overlooked side bar. Online sites argue that their editors know their readers best, so who better to write the copy. Even if this is seems like a marriage of the long-divorced church and state, I argue that both advertisers and sites are missing the point. There is a reason why TiVo exists, why print ads are dwindling in number and why social media is gaining steam – consumers don’t want to be interrupted.
Tags: advertising, AdWeek, Copywriting, marketing
Posted November 3rd, 2009 in Marketing, Messaging | No Comments »
(Written) Content is Still King
For those not paying attention, there has been a pretty monumental shift in marketing over the last few years. To put it simply, we’ve evolved from the more traditional world of interruption marketing to the world of permission marketing.
So what does all that mean for copywriters who have built their careers on catchy ad slogans? For the savvy copywriter who knows how to evolve, it can spell opportunity.
Consider these points:
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Tags: content development, copywriter, Copywriting, interruption marketing, Marketing Writing, permission marketing, web content
Posted October 28th, 2009 in Messaging | No Comments »
Marketing Budgets for Early-Stage Companies — How Much Is Enough?
A company’s marketing budgets can vary greatly, depending on the economy, the industry it is in, whether or not it is selling to consumers or businesses, whether it’s launching a new product or continuing to market an established product, and so forth.
But what if it’s an early stage company that is just beginning to focus more attention on raising its visibility? What if it never really had an official marketing budget? If your company is in that situation, here are four budgeting approaches that can help:
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Tags: copywriter, Copywriting, Eric Schumacher, marketing, Marketing Budgets, neology, Neology Concepts, neologyconcepts
Posted October 23rd, 2009 in Marketing | 2 Comments »
Do You Need a Messaging Expert?
Well, do you? Anyone can write. After all, we are taught to write in school. Some people excel at it, and some people don’t. But putting words on paper is something almost anyone can do. Right?
Not exactly.
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Tags: Branding, Copywriting, marketing, marketing messaging
Posted October 14th, 2009 in Messaging | 3 Comments »
Meet Me @ the Corner of Marketing and Messaging
When people ask me whether I am a copywriter or a marketer, I always answer the same way – I am both. Why? Because the two professions are intrinsically connected.
Here’s an example of what I mean: Executives at an early stage company want the company to have more visibility in the market. Their idea is to run ads, reach out to editors, do direct mail, re-design the web site, and other tactics – all of which can be effective tools for raising awareness and driving leads.
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Tags: Branding, Copywriting, marketing, Marketing Writing
Posted October 12th, 2009 in Marketing, Messaging | No Comments »
Can Social Media Marketing Be Ignored?
For all of those companies who think that social media is just as passing fad, here is a great article from USA Today. With nine in 10 consumers trusting their peers more than marketers (according to a recent survey of 25,000 by Nielsen), it seems that the value of social media is undeniable. Social media is not only assisting companies with building brand awareness; it is supporting customer service and becoming an integral part of product marketing research. So perhaps companies should not be asking whether they should use social media, but rather, how to use it best to support their business.
Tags: marketing, social media, social media marketing, USA Today
Posted September 30th, 2009 in Marketing | 1 Comment »
The Paradox of Choice
I was recently listening to a very well crafted presentation from a social networking company. One thing the presenter mentioned got me thinking. He pointed to this image (http://marcellomedia.blogs.com/mrb/web20.jpg) and said that we have now reached “The Paradox of Choice”.
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Tags: marketing, paradox of choice, social media, social networking, web 2.0
Posted September 24th, 2009 in Marketing, Random Thoughts | No Comments »
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